Now Pools launches pool subscriptions in Phoenix

By AI, Created 4:26 PM UTC, May 18, 2026, /AGP/ – Now Pools is rolling out a subscription-based backyard pool and spa service in the greater Phoenix area, offering delivery, installation, weekly maintenance, and removal for homeowners who want a private pool without permanent construction. The company says the model can put families in the water within 48 hours and is designed to expand beyond Arizona.

Why it matters: - Now Pools is targeting a basic pain point in hot-weather markets: the cost, delay, and permanence of building an in-ground pool. - The subscription model gives Phoenix-area households a temporary, full-service pool option during peak summer months. - The service may appeal to homeowners, renters, short-term residents, families with young children, empty nesters, and grandparents who want seasonal backyard use without a long-term commitment.

What happened: - Now Pools began offering pool and spa subscriptions in the greater Phoenix area. - The company provides above-ground pools with delivery, installation, weekly maintenance, chemicals, warranty support, and end-of-term removal. - Founder Ross Novotny said the service is meant to make private backyard pools more accessible, flexible, and less complicated. - Now Pools is currently accepting new pool and spa subscription customers in the greater Phoenix area. - More information is available at NowPools.com.

The details: - The subscription includes delivery, installation, weekly cleaning, chemicals, maintenance, warranty support, and removal at the end of the term. - The company says a family can go from no pool to swimming in their backyard within 48 hours. - Now Pools serves the greater Phoenix area, where long summers and extreme heat create strong demand for backyard swimming. - The company offers pool and spa subscriptions with a two-month minimum. - Now Pools is leasing pools and spas rather than selling permanent installations. - The model is positioned as an option for people who may not want, cannot afford, or are not ready for an in-ground pool.

Between the lines: - The launch turns a traditional home improvement project into a subscription service. - Phoenix gives the company a clear test market because the local climate makes seasonal pool use especially relevant. - The broader pitch is that pools do not need to be permanent assets to be useful or desirable.

What’s next: - Now Pools plans to expand beyond Arizona. - The company says its long-term goal is to install 5,000 pools across the United States over the next 10 years. - The company expects the model to work in both hot-weather markets and cooler-weather cities where households may only want a pool for the summer. - Novotny said Phoenix is the place to prove the model before taking it to other cities.

The bottom line: - Now Pools is betting that convenience can replace ownership as the main selling point for backyard pools.